Tahun Melawat Sabah 2027 perkukuh jenama Sabah sebagai destinasi bertaraf dunia (Dwibahasa)
SEMPORNA: Kerajaan Negeri Sabah sedang merangka pelbagai program sempena Tahun Melawat Sabah 2027 yang akan menjadi pemangkin utama pengukuhan jenama Sabah sebagai destinasi pelancongan bertaraf dunia, kata Ketua Menteri Datuk Seri Panglima Haji Hajiji Haji Noor.
Beliau berkata, program Tahun Melawat Sabah 2027 ini bukan sahaja bagi mengekalkan momentum positif daripada Tahun Melawat Malaysia 2026 tetapi ianya juga adalah untuk memastikan kesinambungan pertumbuhan industri pelancongan yang mampan dan inklusif.
Sementara itu, katanya seiring dengan pengisytiharan Tahun Melawat Malaysia 2026, Kerajaan Sabah telah dan akan mempergiat inisiatif, program dan acara berimpak tinggi bagi menarik lebih ramai pelancong ke Sabah.
“Ini termasuklah program seperti Regatta Lepa Semporna selain mempromosikan pelancongan berasaskan komuniti serta pengukuhan kempen pemasaran digital bagi menarik lebih ramai pelancong antarabangsa,” kata Ketua Menteri pada majlis perasmian Regatta Lepa Semporna di sini malam ini.
Ucapannya disampaikan oleh Menteri Pembangunan Belia, Kemajuan Sukan dan Ekonomi Kreatif, Datuk Nizam Abu Bakar Titingan.
Ketua Menteri berkata dengan pelbagai program yang dirancang, Sabah berada di landasan yang tepat untuk mencapai sasaran empat juta ketibaan pelawat sempena Tahun Melawat Malaysia 2026 serta membuat persediaan bagi Tahun Melawat Sabah 2027.
“Tahun lalu, Sabah mencatat prestasi memberangsangkan dengan menerima 3.79 juta pelawat,” katanya.
Dalam pada itu, katanya Kerajaan Negeri akan terus menyokong usaha-usaha yang mampu memperkukuhkan kedudukan Semporna sebagai destinasi pelancongan budaya dan maritim yang unggul di rantau ini.
“Dalam dunia yang semakin moden dan mencabar, usaha memelihara warisan budaya bukan lagi satu pilihan, tetapi satu tanggungjawab yang perlu dipikul bersama agar identiti dan jati diri kita tidak hilang ditelan zaman.
“Justeru, dalam konteks ini kerajaan negeri sentiasa memberi perhatian kepada pembangunan sektor pelancongan sebagai salah satu pemacu utama pertumbuhan ekonomi Sabah, dengan kepelbagaian khazanah budaya dijadikan tarikan ke negeri ini,” katanya.
Ketua Menteri berkata Regatta Lepa telah membuktikan bahawa acara berasaskan budaya mampu menjadi produk pelancongan yang berimpak tinggi.
“Setiap tahun, ribuan pelawat datang ke Semporna untuk menyaksikan sendiri keindahan perahu lepa, persembahan kebudayaan, pertandingan tradisional serta pelbagai aktiviti yang disediakan.
“Kehadiran pelancong ini secara langsung memberi manfaat kepada pengusaha hotel, pengusaha bot pelancongan, peniaga kecil, usahawan kraftangan, pengusaha makanan dan minuman serta masyarakat setempat,” katanya.
Perahu lepa merupakan simbol kehidupan masyarakat Bajau Semporna sejak zaman berzaman bukan sahaja berfungsi sebagai pengangkutan di lautan, malah menjadi lambang kemahiran, kreativiti dan kehalusan seni masyarakat.
“Keunikan inilah yang menjadikan Regatta Lepa begitu istimewa. Ia mempamerkan keindahan budaya, adat resam dan nilai-nilai kehidupan yang diwarisi daripada generasi terdahulu. Warisan seperti ini perlu terus dipelihara kerana ia merupakan khazanah yang tidak ternilai harganya,” katanya.
Tamat
SEMPORNA: The State Government is planning various programmes under the Visit Sabah Year 2027 that will serve as a catalyst in strengthening Sabah's brand as a world class tourism destination, said Chief Minister Datuk Seri Panglima Haji Hajiji Haji Noor.
He said the Visit Sabah Year 2027 programme would not only sustain the positive momentum generated by Visit Malaysia Year 2026 but also ensure the continued growth of a sustainable and inclusive tourism industry.
Meanwhile, he said that, in line with Visit Malaysia Year 2026, the Sabah Government has and will continue to intensify initiatives, programmes and high-impact events to attract more visitors to the state.
"This includes programmes such as the Semporna Regatta Lepa and promotion of community-based tourism and strengthening digital marketing campaigns to attract more international visitors," he said at the opening ceremony of the Semporna Regatta Lepa here tonight.
His speech was delivered by Youth Development, Sports Advancement and Creative Economy Minister Datuk Nizam Abu Bakar Titingan.
The Chief Minister said that with the wide range of programmes being planned, Sabah is on track to achieve its target of four million arrivals in conjunction with Visit Malaysia Year 2026, while laying the groundwork for Visit Sabah Year 2027.
"Last year, Sabah recorded an encouraging performance by welcoming 3.79 million visitors," he said.
On another note, he said the State Government would continue supporting efforts to strengthen Semporna's position as a premier cultural and maritime tourism destination in the region.
"In an increasingly modern and challenging world, preserving our cultural heritage is no longer a choice, but a shared responsibility to ensure that our identity and heritage are not lost to the passage of time.
"In this context, the State Government continues to prioritise the development of the tourism sector as one of the main drivers of Sabah's economic growth, with the state's rich cultural heritage serving as a major attraction for visitors," he said.
The Chief Minister said the Regatta Lepa had proven that culture-based events could become high-impact tourism products.
"Every year, thousands of visitors come to Semporna to witness the beauty of the lepa boats, cultural performances, traditional competitions and the wide range of activities on offer.
"The influx of visitors directly benefits hotel operators, tour boat operators, small traders, handicraft entrepreneurs, food and beverage operators, as well as the local community," he said.
The lepa boat has long symbolised the way of life of the Bajau community in Semporna. Besides serving as a means of transportation at sea, it also represents the community's craftsmanship, creativity and artistic excellence.
"It is this uniqueness that makes the Regatta Lepa so special. It showcases the beauty of our culture, customs and the values passed down through generations. Heritage such as this must continue to be preserved, as it is an invaluable treasure," he said.
Ends