KOTA KINABALU: The ASEAN Travel Exchange (ATEX) 2025, scheduled to be held  here on 19 June will bring together regional tourism players to forge stronger  collaborations within the ASEAN tourism industry. 

Chief Minister Datuk Seri Panglima Haji Hajiji Haji Noor was briefed on ATEX 2025 by a  delegation of high-powered tourism players at Menara Kinabalu today. 

Federation of Asean Travel Association (FATA) President Datuk Tan Kok Liang said  ATEX 2025 will be the first international B2B tourism event to be hosted and is expected  to bring in 200 international buyers and 100 regional sellers for trade, dialogue and  collaboration in the tourism sector. 

Supported by the State Ministry of Tourism, Culture and Environment and key tourism  organisations, ATEX 2025 is set to be a game changer in positioning Sabah to the  forefront of regional and international tourism markets.  

The delegation comprised of Asean Tourism Association (Aseanta) President Eddy  Krismeidi, Federation of Asean Travel Association (FATA) President Datuk Tan Kok  Liang, Malaysian Association of Tour and Travel Agents (Matta) President Nigel Wong  and Air Asia Director, Global Policy and Government Relations, Zamani Rafique. 

Joining the delegation was Assistant Tourism, Culture and Environment Minister and  Chairman of Sabah Tourism, Datuk Joniston Bangkuai. 

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